Three PR Nightmares That Cost Brands Millions

Marketing mishaps from major brands reveal the critical importance of PR coordination with marketing efforts and careful forward planning to prevent campaign disasters. • Zara's campaign featuring mannequins with missing limbs was filmed before the Israel-Palestine conflict but released during war coverage, resulting in widespread criticism• Negative sentiment towards Zara surged from 13% to 76.4% following the incident• Nike initially refused to sell Mary Earps' England goalkeeper kit despite her popularity• After public outcry and a petition with 150,000 signatures, Nike reversed course and the kit sold out immediately• Bud Light's partnership with transgender influencer Dylan Mulvaney faced transphobic backlash• The company's vague response failed to support Mulvaney, alienating both conservative customers and the LGBTQ+ community• Bud Light suffered a 15% drop in revenue and lost its position as America's top-selling beer Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

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