EP 72: Why Lazy Content Will Kill Your Brand

Guy Utley from Tall Agency shares his journey from recognising his creative talents at school to founding a digital agency working with global brands like Lego and Shark Ninja, focusing on the critical importance of specialisation in marketing.• The value of using specialists rather than generalists - "I wouldn't use a painter to fix my roof" • How Google's algorithm now prioritises human-first content over AI-generated material• Understanding your customers deeply leads to product innovation, as demonstrated by Shark Ninja's vacuum research• The infamous "drunken pitch" story and what it taught Guy about authentic presentations• Why the traditional pitching process is broken and how paid pitches could create better agency-client relationships• The importance of flexibility in marketing budgets to adapt to rapidly changing digital landscapes• How imposter syndrome can actually indicate you're pushing yourself in the right directionIf you're looking to digitise your brand or create better digital experiences that convert, reach out to Tall Agency - they're a small team in Leeds working globally to help brands achieve high performance online.https://www.linkedin.com/in/guyutley/https://tall.agency/ Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

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