Embracing Marketing Mistakes

We almost made political history on Twitter, until they pulled the plug

05 Mar 2026

Audio

Description

I’m joined by Stuart Bruce, who is internationally recognised as the PR Futurist. He is a thinker, strategist and hands-on practitioner in modernised public relations, communications and corporate affairs. Stuart specialises in AI, communication technology (CommTech), measurement and evaluation, and crisis communications. He helps organisations embrace digital transformation and future-proof their communications in a changing world.In this episode, Stuart tells the story of how he tried to bring Twitter into mainstream political campaigning during Alan Johnson's 2007 Deputy Leadership bid. It was an ambitious and forward-thinking move that nearly made history, but a sudden change by Twitter threw the plan off course.• Joined Twitter on January 2nd, 2007 when the platform was brand new • Nearly became the world's first political campaign to use Twitter with a senior figure, beaten only by John Edwards by two weeks • Used Twitter primarily to generate media coverage through innovation, successfully getting a full page in The Guardian • Planned to leverage Twitter's SMS functionality to send free text messages to 200,000 Labour Party members • Twitter discontinued their SMS service between printing campaign leaflets and their delivery to members • Key lesson: don't rely on free services for important campaign communications • Few complaints received due to Twitter's limited adoption at the timeIs your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈Subscribe to our newsletter👉 Subscribe to our newsletter here. 👈 Follow Chris:X, TikTok, LinkedInFollow Will:LinkedInFollow The Show: TikTok, YouTube

Transcription

This episode hasn't been transcribed yet

Help us prioritize this episode for transcription by upvoting it.

0 upvotes

🗳️ Sign in to Upvote

Popular episodes get transcribed faster

Other episodes from Embracing Marketing Mistakes

Transcribed and ready to explore now

The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal

21 May 2026

Embracing Marketing Mistakes

The Disappearing Pitch: How a Magician Cost Us the Client

14 May 2026

Embracing Marketing Mistakes

EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney

12 May 2026

Embracing Marketing Mistakes

Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake

07 May 2026

Embracing Marketing Mistakes

EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight

05 May 2026

Embracing Marketing Mistakes

The Expensive Mistake of Starting a Shop You Don’t Believe In

30 Apr 2026

Embracing Marketing Mistakes

View all episodes from Embracing Marketing Mistakes

Comments

There are no comments yet.

Please log in to write the first comment.

Report any issue

Embracing Marketing Mistakes

We almost made political history on Twitter, until they pulled the plug

This episode hasn't been transcribed yet

Other episodes from Embracing Marketing Mistakes

The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal

The Disappearing Pitch: How a Magician Cost Us the Client

EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney

Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake

EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight

The Expensive Mistake of Starting a Shop You Don’t Believe In

Sign in to Audioscrape

Share this moment