Marketing Blunder: When 500 Becomes 5K: A Coney Island New Year's Disaster

The podcast explores notable professional mistakes and what can be learned from them. B2B Marketing expert Tom Basgil shares his experience organising a New Year's Eve fireworks event at Coney Island, where instead of the expected 500 attendees, 5,000 people showed up, creating major logistical challenges with insufficient facilities.• Event was planned at iconic Coney Island amusement park district• Organizers competed with Macy's monopoly on New York fireworks• Infrastructure (porta-potties, PA system, vendors) was only prepared for 500 people• Police were upset about the unexpected crowd size and inadequate security preparations• The event happened in freezing temperatures, adding to the challenges• The experience taught Tom to "prepare for the best, just in case it happens" Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

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