Embracing Marketing Mistakes
Episodes
EP 49: How to Build a Premium Brand: Insights from Lexus - Mat Thomas
29 Oct 2024
Contributed by Lukas
World-renowned brand strategist Mat Thomas shares his fascinating journey from finance to marketing, offering insights on how his diverse experiences ...
EP 48: £15M and 37 Downloads: Inside the Kylie Minogue Campaign That Went Horribly Wrong - Tom Goodwin
15 Oct 2024
Contributed by Lukas
Can you imagine a world where the relentless march of technology isn't as swift as we perceive it to be? Join us as we explore this intriguing po...
EP 47: How Can You Overcome the Fear of Public Speaking? Jayne Constantinis
08 Oct 2024
Contributed by Lukas
In this episode, we’re joined by Jayne Constantinis, an esteemed trainer and presenter whose career spans the high-pressure world of BBC broadcastin...
EP 46: Why My Generosity Flopped: The Reciprocity Lesson Marketers Need - Phill Agnew Nudge
01 Oct 2024
Contributed by Lukas
What if understanding consumer behaviour could transform your marketing efforts? Join us for an insightful conversation with Phill Agnew, the mastermi...
EP 45: Is Guaranteed Coverage Really Just Paid Media in Disguise? Chris Pharo Explains
24 Sep 2024
Contributed by Lukas
If you’ve ever wanted “guaranteed media coverage,” this episode is a must-listen. We’ve all been there — clients expecting front-page headli...
EP 44: How Top Marketers Avoid Vanity Metrics and Focus on Real Growth
17 Sep 2024
Contributed by Lukas
Want to know how to truly resonate with your audience and craft marketing strategies that hit the mark? Listen to our conversation with Alex Myers, he...
EP 43: How to Master Strategic Copywriting and Boost Freelance Success with Sarah Townsend
10 Sep 2024
Contributed by Lukas
Ever wondered how to transform your business through the power of words? Join us as we chat with the incredible Sarah Townsend, a leading freelance co...
EP 42: Falling Over, Failed Funnels, and Facebook Ad Fiascos: 50 Episodes of Mistakes
03 Sep 2024
Contributed by Lukas
Ever wondered how booking events in different cities on the same dates could turn into a hilarious marketing lesson? Or what it’s like to fall over ...
EP 41: How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson
27 Aug 2024
Contributed by Lukas
Unlock the secrets to more inclusive and effective marketing strategies with our special guest, Lisa Thompson, strategy lead at Wavemaker and founder ...
EP 40: Can a Government Campaign Change the World? Lessons from COVID and COP26 - Anil Manji
20 Aug 2024
Contributed by Lukas
Ever wondered how marketing strategies are crafted amidst the chaos of a global crisis? Join us on as we sit down with Anil Manji, a communications co...
EP 39: Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman
13 Aug 2024
Contributed by Lukas
Ever wondered how silly PR ideas turn into marketing gold? We're thrilled to have Peter Freedman, the genius behind Thinking at Think Inc., join ...
EP 38: How your brand can get the most out of Pinterest - Meagan Williamson
06 Aug 2024
Contributed by Lukas
Unlock the secrets of Pinterest marketing success for 2024 with insights from Megan, a seasoned expert who transformed her viral moment into a thrivin...
EP 37: How the Wrong AI Approach Is Costing Brands Big: Lessons for Smarter Implementation - Andrew Bruce Smith
30 Jul 2024
Contributed by Lukas
Ever wondered how AI is reshaping the marketing landscape? Join us for an enlightening conversation with Andrew Bruce Smith as we explore the signific...
EP 36: Can AR Technology Transform Brand Advertising or Is It Just Hype?
23 Jul 2024
Contributed by Lukas
How can brands leverage cutting-edge technology and creativity to connect with their audiences? Join us as we sit down with Jed Hallam, the former Glo...
EP 35: The Hairy Fail: Gareth Turner’s PR Nightmare with a Human Hair Coat
16 Jul 2024
Contributed by Lukas
Unlock the secrets to brand growth with Gareth Turner, the mastermind behind the innovative Big Black Door agency. Gain insights from Gareth's ri...
How brands can learn from the Saka x Nando's collaboration - Campaign Crunch
09 Jul 2024
Contributed by Lukas
What happens when a passionate footballer teams up with a beloved restaurant chain? Find out as we welcome our newest team member, Caitlin Wharmby, to...
EP 34: How a Twitter Fail Sparked Stuart Bruce’s AI Journey in PR
02 Jul 2024
Contributed by Lukas
AI in PR and Politics: Lessons from PR Futurist Stuart BruceEver wondered how AI is revolutionising the PR industry? PR expert Stuart Bruce joins us t...
EP 33: When Marketing Stunts Backfire: Lessons from Paddy Power’s Oscar Pistorius Ad Fail
25 Jun 2024
Contributed by Lukas
Get ready for a masterclass in disruptive marketing with our special guest, Ken Robertson, the former Head of Mischief at Paddy Power and current CEO ...
EP 32: What Crisis Management Secrets Can Save Your Brand from Scandal? Ann Wright
18 Jun 2024
Contributed by Lukas
Can your business survive a crisis? Learn the secrets from Ann Wright, the founder of Roughhouse Media, who shares her wealth of experience from her d...
Embracing Marketing Mistakes Podcast Trailer
13 Jun 2024
Contributed by Lukas
Ever wondered why some marketing campaigns flop while others skyrocket? Uncover the secrets of transforming your marketing mishaps and f*ck ups into m...
EP 31: How Does Audible Mix Audiobook Success with Marketing Challenges? Richard Noble
04 Jun 2024
Contributed by Lukas
Ever wondered how the rise of audiobooks impacts the traditional publishing landscape? Join us as we chat with Richard Noble, Head of European Public ...
EP 30: How to Master Your Social Media Strategy
28 May 2024
Contributed by Lukas
Unlock the secrets to a dynamic social media strategy that keeps you ahead of the curve. This week, in a slightly different sounding pod we're ha...
Revving Up Equality: Ford's Empowering Campaign with Sydney Sweeney - Campaign Crunch
21 May 2024
Contributed by Lukas
Rev up your engines and tune your ears—Sarah, our account exec with the midas touch for marketing campaigns, joins us to dissect Ford's high-oc...
EP 29: How to "suck less" at public speaking at conferences - Rich Mulholland
14 May 2024
Contributed by Lukas
Have you ever wondered if the secret to captivating an audience is hidden in the art of jiu-jitsu? Join us as Richard Mulholland, a wizard in public s...
What Can We Learn from Olaplex's Battle Against Imitators?
07 May 2024
Contributed by Lukas
Ever wonder how a brand can elegantly dance around the issue of product knock-offs while reinforcing its market dominance? Sinead Morrissey from Prohi...
EP 28: Walmarting Across America Failure and other hot influencer marketing lessons with former Ogilvy CEO Marshall Manson
30 Apr 2024
Contributed by Lukas
Unlock the secrets of thriving in a volatile media world with Marshall Manson. This episode promises a goldmine of insights as we navigate audience en...
What Made Stanley’s Rebrand a Perfect Fit for Gen Z?
23 Apr 2024
Contributed by Lukas
Discover the secret behind Stanley's shift from your grandpa's thermos to the must-have accessory gracing the hands of Gen Z, as Victoria fr...
EP 27: How Did a Data-Driven Algorithm Almost Derail a Marketing Project at Hillary’s?
16 Apr 2024
Contributed by Lukas
Join Vicki Murphy and me, Chris Norton, as we swap tales from the working life of marketing with Chris McKay, Head of Brand Engagement at Hillary&apos...
What Made Dunkin’s Campaign with Ben Affleck a Cultural Phenomenon?
09 Apr 2024
Contributed by Lukas
In this episode of Campaign Crunch we dissect Dunkin's strategic pivot from donuts to coffee. Our spirited conversation will reveal how Ben Affle...
EP 26: The Perils of Auto-Reminders: What I Learned from Sending Hundreds of People the Wrong Date
02 Apr 2024
Contributed by Lukas
Ever wondered how to catch the eye of a marketer with your marketing? That's exactly what we try to unravel with Natalie Davidson from Prolific N...
How Did Norwich City FC and Samaritans Create a Viral Mental Health Campaign?
26 Mar 2024
Contributed by Lukas
This episode of Campaign Crunch takes a heartfelt turn with Emily Moult from our team at Prohibition, who guides us through the stirring Norwich City ...
EP 25: The Santa Claus Crisis: Greg Matusky’s Most Unbelievable PR Fail
19 Mar 2024
Contributed by Lukas
Imagine uncovering the secret strategies that have revolutionised public relations in the AI era—tune in for a whirlwind tour through the trials and...
EP 24: How to perfect your pitch with Lord Sugar's PR Guru - Andrew Bloch
12 Mar 2024
Contributed by Lukas
Ever wondered what it takes to work through a truly successful partnership between a marketing agency and its clients? Join us as marketing guru Andre...
EP 23: How to Navigate SEO and Online Reputation Management with Gerry White
27 Feb 2024
Contributed by Lukas
Ever wondered how the digital marketing landscape continually evolves and what it takes to stay ahead? Prepare to gain invaluable insights as we sit d...
EP 22: Threads, AI, and the LinkedIn Boom: Social Media Trends 2024
20 Feb 2024
Contributed by Lukas
Get ready for an in-depth exploration of the pivotal social media trends shaping brand strategy in 2024! In this episode, we delve into three game-cha...
EP 21: Barbenheimer, Bud Light, and Social Media Fails: Top Marketing Lessons of 2023
13 Feb 2024
Contributed by Lukas
Prepare to be armed with the marketing dos and don'ts that could make or break your brand's presence in the digital world. Chris Norton and ...
EP 20: Are Your Surveys Falling Flat? How to Ask the Right Questions for Better Results
30 Jan 2024
Contributed by Lukas
Embark on an enlightening expedition into the heart of market research and customer insights with our illustrious guest, Katie Tucker of Product Jungl...
EP 19: How to maintain performance and culture in a remote working world.
25 Jan 2024
Contributed by Lukas
Join the conversation with Laura Brown, Engtel's marketing maestro, as we pull back the curtain on the thrilling world of international marketing...
EP 18: How to Protect Your Brand Against Misinformation with Ant Cousins
16 Jan 2024
Contributed by Lukas
Prepare to navigate the murky and slightly terrifying waters of brand misinformation with Ant Cousins as we uncover the key strategies you can use to ...
EP 17: Is Your Employer Brand Driving Away Top Talent? Melanie Parker
02 Jan 2024
Contributed by Lukas
Unlock the secrets to recruiting and retaining the crème de la crème of the marketing world with Melanie Parker, our esteemed guest who's an ex...
EP 16: Is Twitter Worth the Risk? Examining Brand Safety in the Elon Musk Era
18 Dec 2023
Contributed by Lukas
Are you ready to navigate the constantly shifting digital landscape? Join us as we unravel the complexities of social media and online communication w...
EP 15: How to maximise the use of AI in PR and Marketing Campaigns
12 Dec 2023
Contributed by Lukas
Get ready to supercharge your marketing and PR strategies with the power of artificial intelligence. We promise, by the end of our episode, you’ll b...
EP 14: Is Your Message Getting Lost in Boring Interviews? Here’s How to Fix It
04 Dec 2023
Contributed by Lukas
Meet Guy Clapperton, a seasoned media trainer and journalist with a treasure trove of insights into the art of media interactions. Brace yourself for ...
EP 13: How did customer complaints fuel a business revolution?
21 Nov 2023
Contributed by Lukas
Ready to step into the world of unbranded products and discover how a brand was built in a commodity market? We are excited to bring you an interestin...
EP 12: Navigating the Freelance Landscape: Insights, Challenges, and the Power of Podcasting - Paul Sutton
07 Nov 2023
Contributed by Lukas
What does it take to become a successful freelancer in the world of digital marketing? Trust us, there's no one better to guide you through this ...
EP 11: Is AI the Ultimate Disruptor in PR? Wadds on the Future of Misinformation
24 Oct 2023
Contributed by Lukas
Have you ever wondered how disruptive technology is impacting the communications industry? Stephen Waddington, a PR veteran and successful agency owne...
EP 10: Are Craft Beers Really Crafty? The Truth Behind Big Beer Marketing Tactics - Rachel Auty
10 Oct 2023
Contributed by Lukas
The drink industry is probably one of the most, if not the most, competitive and toughest industries to be in at the moment. Rachel Auty is a marketin...
Socially Unacceptable - Podcast Show Trailer
06 Oct 2023
Contributed by Lukas
Welcome to Socially Unacceptable the only top 10 UK podcast for marketers, PR professionals, and entrepreneurs, looking to grow their brands, that act...
EP 9: Can TikTok Really Work for B2B? Here’s What You Need to Know - Tom Basgil
26 Sep 2023
Contributed by Lukas
Have you ever wondered about the intricacies of B2B marketing? Well, we're here to uncover that world for you. In this episode, we are joined by ...
EP 8: How I Lost Six Figures and My First Business - Josh Lachkovic
11 Sep 2023
Contributed by Lukas
How can you turn your business growth around, even amidst unpredictable times? Look no further! This episode brings you the incredible story of Josh L...
EP 7: The Death of the ‘Kardashian Effect’: Why Influencer Marketing Needs a Makeover
04 Sep 2023
Contributed by Lukas
Picture this: What if a post from an influencer could impact your brand's reach, bringing exponential growth and loyalty like never before? Well,...
EP 6: Top Red Flags in Client Pitches and How to Avoid Bad Deals - Chris Simmons
29 Aug 2023
Contributed by Lukas
Ever wondered what it takes to run a successful digital agency? Join us as we navigate the nuances of agency leadership and the importance of understa...
EP 5: How a Secret Admirer’s Harsh Critique Transformed My Career - Cassie Moyse
15 Aug 2023
Contributed by Lukas
Ever wondered how to transition from career setbacks to becoming a leading magazine publisher in the UK? Say hello to Cassie Moyse, UK Property Busine...
EP 4: Will ChatGPT or Gemini Transform Marketing Departments or Threaten Their Future? - Andrew Bruce Smith
01 Aug 2023
Contributed by Lukas
Join us as we unpack the endless possibilities of AI in marketing with the extraordinary Andrew Bruce Smith, Chair of CIPR AI in PR panel and co-wrote...
EP 3: Why Should Marketers Dig Deep Into Their Values? Uncovering Personal and Brand Purpose with Andy Green
17 Jul 2023
Contributed by Lukas
Have you ever paused to wonder why you do what you do? Does it align with your core values, character, and beliefs? In this week's episode, we he...
EP 2: How to Measure Marketing Campaigns Properly
04 Jul 2023
Contributed by Lukas
In Episode 2 of Embracing Marketing Mistakes we are joined by PR Futurist Stuart Bruce and we dive deep into the world of PR and Social Media Marketin...
EP 1: The Future of Video on Social Media Explained
16 Jun 2023
Contributed by Lukas
Ready to conquer the world of social video but don’t know where to start? Fear not! Joined by social video experts and show hosts Chris Norton and W...