Join us as we unpack the endless possibilities of AI in marketing with the extraordinary Andrew Bruce Smith, Chair of CIPR AI in PR panel and co-wrote the CIPRs guide to ethics in AI. From his humble beginnings as a journalist in the mid-80s to his current role as a trainer and consultant, Andrew shares priceless insights from his professional journey that will reshape your understanding of AI. Andrew's expert insights into AI and its role in major tech giants like Google and Facebook are mind-opening. We tackle the intriguing question: Could AI become sentient? And if it does, what are the implications? Andrew doesn’t shy away from addressing the ethical considerations inherent in AI development. From the potential of AI in PR to the conundrum of choosing the right AI tool, we leave no stone unturned. Amid the discussions, we also touch on Microsoft's AI co-pilot and the implications of its pricing.In the final part of our conversation, we delve into the serious implications of AI on creativity, copyright, and the increasing necessity for AI regulation. In an era where AI has the potential to become exponentially more intelligent, we examine how this can disrupt our traditional understanding of these important issues. Drawing on the wisdom of renowned figures, we explore the profound impact of AI on our future. And of course, no conversation is complete without a dash of humor, as Andrew recalls a near-mishap at a press conference, linking it to the art of getting attention in the age of AI. Tune in for an entertaining, insightful, and thought-provoking exploration of AI's impact on marketing and beyond. Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

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“What did the council decide on item 42?” — answered with the speaker and the moment.