Embracing Marketing Mistakes

EP 36: Can AR Technology Transform Brand Advertising or Is It Just Hype?

23 Jul 2024

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How can brands leverage cutting-edge technology and creativity to connect with their audiences? Join us as we sit down with Jed Hallam, the former Global Head of Strategy Arcadia at Snap, for a captivating discussion on his career and his innovative work at Snapchat. Jed's journey from agency life to the tech world is filled with invaluable insights and lessons in brand marketing and strategic planning. Hear first-hand about his passion for culture, community, and creativity, and how these elements have shaped his approach to redefining advertising strategies at Snapchat.Jed shares an intriguing story of a bold collaboration with Coca-Cola, transforming their vending machines into interactive AR experiences. Discover the revolutionary potential of repurposing existing technologies to create ground-breaking applications. We also dive into Snapchat's unique appeal to Gen Z and its distinct approach to user engagement, which stands apart from other social media platforms with its emphasis on private interactions over publicly visible content. Jed provides a detailed analysis of how Snapchat has maintained strong user retention and continued growth, offering great insights into the future of social media marketing.The episode concludes with a deep dive into the future of Augmented Reality (AR) and the inception of CultureLab, a venture aimed at helping brands engage with audiences through cultural connections. Learn about the challenges and opportunities AR presents to smaller companies and the importance of integrating cultural insights into brand strategies. Jed's vision for Culture Lab is an exciting look at the future of marketing, making this episode a must-listen for professionals eager to stay ahead in the ever-changing digital landscape.Follow Jed:LinkedIn: https://www.linkedin.com/in/jedhallam/edit/forms/next-action/after-connect-update-profile/X: https://x.com/jedhallam Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

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Embracing Marketing Mistakes

EP 36: Can AR Technology Transform Brand Advertising or Is It Just Hype?

This episode hasn't been transcribed yet

Other episodes from Embracing Marketing Mistakes

EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec

The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal

The Disappearing Pitch: How a Magician Cost Us the Client

EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney

Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake

EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight

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