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Embracing Marketing Mistakes

Marketing Mishap: Using My Name As My Password Wasn't Great

12 Jun 2025

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Moving fast in business means making quick decisions that can sometimes lead to significant mistakes, as Jack Sutcliffe, CEO of Powersheds, found out when their website was hacked due to an overly simplistic password.• Rapid decision-making is part of their business approach, which inevitably leads to some wrong choices• Poor decisions have included selecting the wrong systems and hiring staff who weren't a good fit• A major security oversight involved using "jack" as the CMS password• The website hack resulted in thousands of Japanese pages appearing in Google search results• Even after fixing the security issue, the compromised pages remained in search results for months Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

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