In this episode of Embracing Marketing Mistakes, we sit down with Brian Keane, bestselling author of The Fitness Mindset and Rewire Your Mindset. Brian opens up about his journey from struggling as a personal trainer — living paycheck to paycheck and actually digging for a bus fare in his sofa cushions — to building a thriving fitness empire and inspiring thousands through his books, podcasts, and coaching.Discover how Brian transformed his mistakes into stepping stones, including the hard lessons of running a business, overcoming self-doubt, and learning to embrace failure as feedback. From practical tips on building resilience and personal branding to the raw truth about setbacks, Brian’s story offers powerful takeaways for marketers and entrepreneurs alike.Explore the art of handling negativity and building resilience in the business world whilst Brian's insights into managing negative feedback and reframing challenges highlight the importance of seeing failure as valuable feedback rather than a final outcome. Drawing lessons from Brian's personal business missteps and triumphs, we dive into the balance of leveraging social media for growth and maintaining sanity online and equipping you with the strategies to overcome obstacles and thrive in both personal and professional pursuits.Get ready for a conversation packed with inspiration, authenticity, and actionable insights that will help you turn failures into opportunities. Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

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“What did the council decide on item 42?” — answered with the speaker and the moment.