Embracing Marketing Mistakes

EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch

19 Aug 2025

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Back when Apple was rumoured to be about to launch the iPad, BBC presenter Spencer Kelly was already on air confidently predicting that the rumours were nonsense, because tablets were a stupid idea. Just six hours later, Steve Jobs proved him spectacularly wrong. In this episode, Spencer reflects on the mistake, the lessons it taught him about spotting genuine innovation, and why even the experts get it wrong.Spencer is no stranger to high stakes. As host of the BBC’s Click for 20 years and 1,000 episodes, he introduced audiences worldwide to AI, virtual reality, and emerging tech before they became everyday conversation. His presenting skills and ability to turn complex ideas into stories people understand have made him a trusted voice in technology.We also dive into failed PR promises, a £2,000 drone crash, and what marketers can learn about separating hype from reality. Packed with insights and entertaining stories, this episode is a must for every marketer.Follow Spencer on LinkedIn here and X here. Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

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Embracing Marketing Mistakes

EP 79: Why the BBC's Spencer Kelly Said the iPad Would Fail, Hours Before Its Launch

This episode hasn't been transcribed yet

Other episodes from Embracing Marketing Mistakes

EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec

The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal

The Disappearing Pitch: How a Magician Cost Us the Client

EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney

Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake

EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight

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