Forget chasing subscribers and viral videos. It’s time to turn YouTube into a serious lead generation engine.In this episode of Embracing Marketing Mistakes, hosts Chris Norton and Will Ockenden sit down with David Greiner, co-founder of David & Luana Co., to explore how businesses can use YouTube not for vanity metrics, but as a predictable client acquisition channel.David shares the hard truths behind what most marketers get wrong on YouTube and why traditional engagement metrics likes, comments, and subscriber counts don’t translate into real business results. He breaks down the psychology of trust, the data that drives conversions, and the simple automation systems that can cut your YouTube workflow from forty minutes to two.This episode is a masterclass in data-driven marketing and practical creativity. If you’re a coach, consultant, or business owner tired of chasing empty views, this conversation will show you how to make YouTube work for your brand and your bottom line.Follow Embracing Marketing Mistakes for more insights from industry experts who turn marketing errors into opportunities for smarter growth. Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.