Have you ever wondered about the intricacies of B2B marketing? Well, we're here to uncover that world for you. In this episode, we are joined by the seasoned growth marketing specialist, Tom Basgil, who guides us through the labyrinth of B2B marketing. We delve deep into the realm of short-term ROI, understand the nuances of social listening, and appreciate the power of employee advocacy in shaping up a brand. And do white papers work anymore? Tom also shares his valuable insights about gatekeeping and the stand-out factors that can make content shine brighter in the saturated B2B market.As we move further, we explore the latest trends in B2B marketing. Here, the discussion takes an interesting turn towards the people behind the companies, the value of a dedicated TikTok strategy, and how B2B brands can carve out their unique niches in the crowded marketplace. Tom's exceptional expertise helps us understand the importance of AI, social listening, competitive analysis and the role of employee advocacy in B2B marketing. We also touch upon his exceptional strategies to turn C-suite executives into social media advocates and the secrets of being a successful C-suite influencer.But we don't just stop at the present; we also set our sights on the future of B2B marketing. The conversation then dwells on the importance of personalization in marketing campaigns, the potential of YouTube as a platform for B2B marketing, and the exciting world of AI-generated content. We also explore alternative methods for capturing data, the impact of AI in cybersecurity and the power of podcasts as a content creation tool. So whether you're in B2B or B2C marketing, tune in for this fascinating conversation and learn about the current and future marketing trends and strategies. Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

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“What did the council decide on item 42?” — answered with the speaker and the moment.