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Embracing Marketing Mistakes

How Did Norwich City FC and Samaritans Create a Viral Mental Health Campaign?

26 Mar 2024

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This episode of Campaign Crunch takes a heartfelt turn with Emily Moult from our team at Prohibition, who guides us through the stirring Norwich City FC and Samaritans collaboration. This campaign is a masterclass in achieving social impact through storytelling, proving that a video with a modest budget can still pack an emotional punch. Learn how simplicity in messaging can spark crucial conversations about men's mental health.As seasoned pros in social media and public relations, we're not just here to talk shop—we're here to share the kind of insights and inspirations that ignite creativity within our team. Emily's account of how the campaign navigated the delicate theme of suicide prevention and urged action through its narrative is a testament to the power of marketing with a conscience. So, brace yourself for a session that's rich in learnings and laden with the kind of practical wisdom that could transform your brand's approach to meaningful marketing. Join us for a special 15-minute journey into the heart of campaign storytelling.Norwich City x Samaritans video Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

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