She controlled her narrative by revealing her darkest secrets first

Today we speak with Greg Matusky, CEO & Founder, Gregory FCA Public Relations. He talks about being a young PR professional. We learn how Auntie Anne Beiler, founder of the famous pretzel franchise, brilliantly managed a potential scandal by revealing her own past mistakes before they could be used against her.• Auntie Anne grew up connected to the Amish community in Pennsylvania• Her hand-rolled soft pretzel recipe allegedly came through divine inspiration, creating a wholesome origin story• Secured an appearance on The 700 Club with Pat Robertson to share her story• Unexpectedly revealed a scandalous past involving an affair with a pastor and church fraud• Strategically shared her dark past publicly so it couldn't be weaponised against her later• Demonstrated the PR principle that "if you put bad news out, it can never be used against you"• The business now has approximately 1,200 franchises globally Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

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