What does it take to become a successful freelancer in the world of digital marketing? Trust us, there's no one better to guide you through this journey than our insightful guest, Paul Sutton. With over 20 years of experience in the industry and a stint as a creative director, Paul has seen it all. From launching a brick-and-mortar store during the global financial crisis and transitioning into e-commerce, to founding a luxury pet accessories business, his journey is a treasure trove of real-life experiences and hard-earned lessons.But it's not all about work. Paul also candidly talks about the challenges of maintaining a work-life balance as a freelancer. The moment he took paternity leave and the unexpected response he got from his boss, is a story you wouldn't want to miss. As a thought leader, he also shares his trials and tribulations, and the importance of believing in oneself even when times get tough. Paul's top three tips for freelancers are gold nuggets of wisdom that every aspiring freelancer should hear.Finally, get ready to uncover the power of podcasting. Paul believes that starting a podcast was the best thing he's ever done for his business and he shares why. From the importance of promoting old episodes to the significance of consistently putting out new content, we explore the many facets of podcasting with Paul. This episode is a treasure trove of actionable takeaways, inspiring stories, and real-life experiences. So buckle up and join us as we embark on this fascinating journey with Paul Sutton. Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

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“What did the council decide on item 42?” — answered with the speaker and the moment.