Marketing professionals aren't immune to making classic business mistakes, especially when personal projects cloud professional judgment. Our guest Katie Tucker, a Customer Insight Strategist, and Author of Do Penguins Eat Peaches, shares how her family gap year adventure led her to create a course without proper market validation, only to be unexpectedly saved by the COVID pandemic's timely intervention.World tour with family generated Instagram following and many questions about how to plan family gap yearsCreated a comprehensive course teaching practical and psychological preparation for family travelSecured impressive media coverage in The Times money sectionFailed to properly validate the business idea beyond supportive friends and familyCOVID pandemic intervened before full launch, preventing potential business failureWorking in market research didn't prevent making the same mistakes she warns clients aboutPersonal connection to the project made objective assessment more difficultSometimes you need to make mistakes to learn valuable business lessons Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube
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