It’s easy to feel like things are quickly spiraling out of control when a crisis hits. Our latest episode takes a look at exactly what needs to be done when the heat is high, the pressure is on, and it feels like your back’s against the wall because of one type of disaster or another. We discuss the types of crises businesses can face, from data breaches to PR disasters, and unpack real examples and the lessons learned – like Boeing’s operational blunders and Bud Light’s marketing missteps. We cover the importance of real-time monitoring, empathy-driven communication, and planning (planning, planning), and how these strategies can even turn a crisis into an opportunity. The key takeaway? Every crisis is manageable as long as there’s a robust plan in place to mitigate damage and retain brand trust. As the overly-quoted (but absolutely accurate when it comes to a crisis) idiom goes: "fail to prepare, prepare to fail"! Don’t treat a crisis as an ‘if’, but rather as a ‘when’ – and learn everything you need to prepare like a pro in this episode. Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube

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“What did the council decide on item 42?” — answered with the speaker and the moment.