Embracing Marketing Mistakes
FAIL: I was almost printed on the front page of a national newspaper
22 May 2025
This clip explores career mistakes and what people learn from them. Andrew shares a memorable blunder from his early journalism career when he nearly became part of the printing machinery at the historic launch of the Today newspaper in 1986.• Sent to cover the launch of the Today newspaper as his first press assignment• Instructed to get an exclusive interview with Eddie Shah• Climbed onto the actual printing press thinking it was a good vantage point• Was saved when Eddie Shah spotted him and warned him before starting the press• Became the laughing stock of Fleet Street journalists present at the event• Eddie Shah kindly sought Andrew out afterward, giving him the interview and photo opportunity• The embarrassing moment actually created a memorable connection• Demonstrates how career mistakes can sometimes lead to unexpected opportunities Is your strategy still right for 2026? Book a free 15-min discovery call to get tailored insights to boost your brand’s growth. 👉 [Book your call with Chris now] 👈 Subscribe to our Newsletter✒️Don't miss a hilarious mistake or free event by 👉 subscribing to our newsletter here. 👈 Follow Chris Norton:X, TikTok, LinkedInFollow Will Ockenden:LinkedInFollow The Show: TikTok, YouTube
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