The Cost of Holding On: Identity, Growth, and the Endurance to Evolve

Why do we cling so tightly to identities that are holding us back? In this episode of Endurance Minded, Taylor Thomas unpacks the hidden cost of staying attached to roles, titles, and habits that no longer serve us. From athletes afraid to train differently, to business owners stuck in outdated ways of working, many of us struggle to evolve, not because we can’t, but because we’re afraid of who we’ll be on the other side. Taylor explores why growth requires letting go, how to identify when you’re outgrowing an identity, and what it really takes to redefine yourself. This episode will resonate with anyone navigating change and offers a powerful reframe for building long-term endurance, not just in performance, but in life. To apply to the Growth Circle, TEC’s Business Accelerator Program for health and fitness entrepreneurs, click the link. https://app.thomasendurancecoaching.com/the-growth-circle The Business of Coaching Newsletter - https://taylor75.substack.com/

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