Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave with Robbie Baxter

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Recorded16 Feb 2026

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Robbie Baxter is the world's leading expert on subscription and membership models. She wrote two bestselling books The Membership Economy and The Forever Transaction, hosts the podcast Subscription Stories, and has advised organizations like Netflix, Microsoft and the Wall Street Journal. Top 3 Value Bombs 1. Success comes from solving a real problem—not always from following your passion. 2. Subscriptions aren't about dumping content—they're about building trust and solving an ongoing need. 3. Subscribers stay for the community—make them feel they belong and they'll never want to leave. Explore Robbie's work and books. Check out her website - Robbie's Website Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Cape - A privacy-first mobile carrier, built from the ground up with security as the priority. If you care about protecting your digital life without giving up your smartphone, Cape makes that possible. Visit Cape.co/fire and use code FIRE for 33% off cape for 6 months today! Framer - A website builder that offers real-time collaboration, a robust CMS with everything you need for great SEO, and advanced analytics that include integrated A/B testing. Get started building for free today at Framer.com/fire. For 30% a Framer Pro annual plan use code FIRE!

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