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Entrepreneurs on Fire

Counterclockwise: How to Design Endless Summers with John K. Coyle

29 Dec 2025

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John K. Coyle is a peripatetic raconteur - specializing in the neuroscience and psychology of time perception - how to design endless summers. Top 3 Value Bombs 1. Time doesn't speed up, your brain just stops writing new memories. Reignite novelty and emotion to slow time down again. 2. Your most memorable moments aren't long, they're emotionally intense, unique, and often risky. One second can feel like a year in hindsight. 3. You've been trained to trade time for money but the real freedom begins when you start using your money to buy back your time. Visit John's website for blogs, resources, and videos - John K. Coyle Website Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. NetSuite - Get the business guide, "Demystifying AI", for free, at Netsuite.com/fire.

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