Everyone's in Sales, and Everyone can Get Better at Selling with Lex Friedman

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Recorded18 May 2026

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Lex Friedman spent fifteen years on the business side of podcasting as a cofounder and chief revenue officer. He's been acquired five times and now runs a revenue growth consultancy. Top 3 Value Bombs 1. You don't build to sell, you build to be great. Focus on creating something valuable and the acquisitions will follow. 2. Sales isn't sleazy when you're honest. Be human, be transparent, and price based on value to build lasting trust. 3. Business is personal. Remembering the human side of every deal, decision, and discussion is the key to meaningful success. Visit Lex's website and learn more about growing revenue or navigating sales - Lex Friedman Consulting Sponsor HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Hostinger - Visit Hostinger.com/ONFIRE, use code ONFIRE for 20% off, and build your site today. Revenued - Built for small business owners who need fast, flexible access to working capital, without relying on your personal credit score. Apply now at Revenued.com/fire.

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