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Entrepreneurs on Fire

From Tech to Cheese: How to Engineer a Plant-Based Business That Disrupts a Legacy Industry with Kirsten Maitland

04 Nov 2025

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Kirsten Maitland is the founder of Rebel Cheese, pioneering artisan plant-based cheeses and scaling a national brand by turning viral moments into lasting growth through bold innovation and relentless customer focus. Top 3 Value Bombs 1. You don't need to be an expert to disrupt an industry. Beginner's eyes create fresh opportunities. 2. Never compromise on quality, even when faced with explosive demand. You only get one chance to win skeptics. 3. Owning your vertical, obsessing over R&D, and listening relentlessly to customers fuels long-term innovation. Check out Kirsten's website. First-time customers get two free wheels with their order - Rebel Cheese Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. The Dealmaker's Will - If you're ready to sharpen your instincts, elevate your mindset, and learn what separates deal-takers from deal-makers. Go grab your copy of The Dealmaker's Will today on Amazon. Quicksilver Scientific - Make advanced liposomal supplements so you can actually feel the difference - energy, focus, calm, recovery. Get 10 percent off plus free shipping at TryQS.com/fire!

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