Hauling the American Dream: How One Rural Family Business Built 50 Years of Momentum with Barry Selland

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Recorded22 Dec 2025

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Barry Selland is the President of Selland Trucking, a multigenerational family business that has been hauling freight across America for more than 50 years. Based in rural South Dakota, He has grown the company from its agricultural roots into a nationwide flatbed and step-deck carrier known for reliability, long-term customer relationships, and a team culture built on respect. With decades of on-the-road experience and a deep commitment to his employees, he embodies what it means to build big dreams from small-town America. Top 3 Value Bombs 1. A thriving family business is built on one thing above all - communication, brutal honesty, constant dialogue, and transparency. 2. Passion fuels longevity, if you don't truly love the work, the business won't survive the hard seasons. 3. Rural entrepreneurs succeed by wearing every hat, doing the work themselves, and maintaining personal relationships that technology can't replace. Visit Barry's website to learn more about their business - Selland Trucking Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Freedom Circle - A powerful community of entrepreneurs led by JLD. Are you ready to go from idea to income in 90-days? Visit Freedom-Circle.com to learn more.

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