How to Build Authority & Drive Revenue with a B2B Podcast with John Corcoran

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Recorded25 Jun 2025

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John Corcoran is a former White House Writer, speechwriter, an attorney, an author and a B2B podcasting expert, whose company, Rise25, helps B2B businesses to create podcasts. Top 3 Value Bombs 1. Reaching out to people and telling to your network that you are launching the podcast, inviting people to get involve and give guest recommendations are more important than the actual launch of the podcast. 2. The biggest mistake people make in podcasting is when they don't put their processes and system in place when they are starting their business. 3. Podcasting isn't about downloads but about the right conversation. Its an excuse for someone to put down whatever they are busy about and prioritized giving you an hour of his or her day to build trust, authority and respect. Check out John's website - Rise25 Sponsor Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance.

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