How to Pivot Your Business During Unprecedented Times with Lauren Trenkle and Dr. Geoffrey Trenkle: An EOFire Classic from 2022

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Recorded13 Sep 2025

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From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Lauren and Dr. Geoffrey Trenkle founded Total Testing Solutions and Total Health, which provide equitable access to comprehensive testing for all, through the pandemic and beyond. Top3 Value Bombs 1. We have to be able to adapt. Every time we see a challenge, we look at it as an opportunity. 2. Virtual proctoring seems to be the easiest way to get people results without leaving their home. 3. We're expanding what we can offer for people - not just the type of health care, but the amount of help we can give to people. The longer medicines stay antiquated, the more we will stay in the past instead of moving into the future. Visit their e-commerce store and use the promo code FIRE for free shipping on all orders - TTS Total Testing Solutions Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. Policygenius - Secure your family's future. Head to Policygenius.com to compare free life insurance quotes from top companies and see how much you could save. Franocity - Franocity has helped hundreds of people leave unfulfilling jobs and invest in recession-resilient businesses through franchising. Visit Franocity.com to book a free consultation and start your franchising journey with expert guidance.

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