Ketone-IQ: From DARPA Lab to a Gym or Cafe Near You. How to Build a Movement Around a New Technology with Michael Brandt: An EOFire Classic from 2022

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Recorded13 Mar 2026

Publisherentrepreneuronfire.libsyn.com ↗

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From the archive: This episode was originally recorded and published in 2022. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Michael Brandt is CEO and Co-Founder of HVMN, creators of Ketone-IQ, bringing ketones to the mainstream, backed by a16z and $6M from the U.S. Military. Top 3 Value Bombs 1. Be un-busy. Most successful people have downtime. 2. Focus on a niche that buys from you consistently and grow from there. 3. Keep your temple clean. High Performance Energy in a Bottle - Ketone-IQ Sponsors HighLevel - The ultimate all-in-one platform for entrepreneurs, marketers, coaches, and agencies. Learn more at HighLevelFire.com. 50 - Join JLD on his free '50 days to something' video series on YouTube and create something special in 50 days! Quo - The #1-rated business phone system on G2 with over 3,000 reviews! Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/fire! Quo — no missed calls, no missed customers.

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