Why Smart Money Is Moving Into Non-Food Franchises in 2025 with Jon Ostenson

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Recorded31 May 2025

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Jon Ostenson is a top 1 percent Franchise Broker, Consultant, Investor, and Author of the book 'Non-Food Franchising'. Jon is CEO of FranBridge Consulting, an Inc 5000 company. draws on his experience as a former Inc. Franchise President and Multi-Brand Franchisee in serving his clients. Top 3 Value Bombs 1. Non-sexy is the new sexy. The best franchise opportunities aren't trendy, they're recession-resilient and rooted in everyday needs like home services, senior care, and wellness. 2. Franchising vs. buying a business. Many aspiring entrepreneurs spend years chasing existing businesses. Franchising can offer a faster, proven path with built-in support and less risk. 3. You don't need millions. Most franchise opportunities range from 150K – 400K and can be funded through SBA loans or retirement accounts, making business ownership accessible. Checkout their website, schedule a discovery call and download the book Non-Food Franchising for free - FranBridge Consulting Sponsor DeleteMe - Take control of your data and keep your private life private by signing up for DeleteMe. Get 20 percent off your DeleteMe plan when you go to JoinDeleteMe.com/eofire and use promo code EOFire at checkout.

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