Escaping the Drift - The Weekly Drop: The Impact of Honesty and Consistency

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Escaping the Drift with John Gafford 13 min 1 speaker 8 chapters transcribed
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How can illness affect personal commitments?

John Gafford 0:27
i gotta tell you i'm coming off the end of yet again a wicked wicked cold i just i'm just sick sick sick sick it's crazy how ill i have been this entire winter it just i'll get over one thing and then and then some other credit it's not even like i got like little kids anymore like when the kids were small they would constantly bring stuff home from uh from everywhere and it's not like that anymore it's just it's just me literally being sick and I thought to myself, if I'm going to go down there today and I'm going to do this podcast, and literally this is the only reason I came down here today, was to do this podcast. And normally I'm ahead. I'm ahead on the interviews, but I'm never ahead on the weekly drops because I like to keep them poignant with whatever's going on at the time.
John Gafford 1:11
And with this one today, I thought, what a better thing to talk about than the importance of your word being your bond. and the importance of how and why you should always honor your commitments to others, to yourself, and everybody else. Because today, literally, I am honoring my commitment, not just to me, but the commitment that I've made to all of you guys that choose to spend this 15 minutes with me every Thursday, that you expect these things to come out. And I want to make sure that I do them for you, and they're here. You know, when I think about keeping my word, a couple of stories from my life come to mind and things that I've done to make it important. And the first one is gonna be a story of when I owned my own insurance company with my sister in Florida. This was a business that we spun up in the year 2000. It was really successful. It did really well.

What experiences shaped my commitment to honesty?

John Gafford 2:04
We were selling Medicare supplements to old people in Florida, which as you can imagine is good business. And we had kind of come across this really good system for getting free medicine for old people. It was kind of a handshake agreement with the US government, with these drug companies, that if they met certain income requirements, that they would give them their medicine for free. And we went out and essentially would say, okay, You're paying $175 for your Medicare supplement, but your drugs cost you $600. If you buy our Medicare supplement, which because you're a little older is going to be more expensive, now it's $200, we'll get all of your medicine for free. And that's what we did. And literally it was handing out free drugs is what we did.
John Gafford 2:44
That was the whole business model, and it worked exceptionally well. Well, as we grew, we started scaling to other markets. You know, we added some people and started adding people to the company. And we grew into Tampa, Florida, from North Florida. And my salesman down there, now, obviously, to make this work, we've got to buy leads off of mailers and just all this stuff. And the leads come in, we've got the salespeople, salespeople set the appointments, close the deals, and that's how it worked. Well, My number one guy, as far as sales goes, was in Tampa, and he was doing very, very well. And all of a sudden, I noticed he was blowing off leads and going to play golf as soon as he started making good money, not giving the business the attention that it needed.

How did my phone become a tool for accountability?

John Gafford 3:21
And as the owner of the business, I didn't really have any choice, even though this guy was the best guy. I had to fire him. And the problem with that scenario is the guy was me because I owned the company and I was, we were, I was, I was the COO, the CMO, the head sales guy and everybody else. So how do you fire yourself? You can't.

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