Key to the City: Crafting a VIP Experience with Tim Gordanier
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What is a VIP recognition program?
Did you just spill water all over yourself? All right, now you almost got to watch this. Dude, we go Joe Rogan style. I don't cut this thing up. We just go straight as it is. So yeah, he just spilled his bottle of water in his lap, which is, you know, hey man, it's a first. Oh my God. It's a first. Three years doing this, that's a first. I feel good now. You should. You should. Because now the next person who does it won't feel so bad. You've trailblazed that for the next person, which is good. It could have been worse. It could have been a beer. And now, Escaping the Drift, the show designed to get you from where you are to where you want to be. I'm John Gafford, and I have a knack for getting extraordinary achievers to drop their secrets to help you on a path to greatness. So stop drifting along, escape the drift, and it's time to start right now.
welcome back to the program everybody like it says in the opening the podcast it gets you from where you're at to where you want to be and today in studio ladies and gents i got something kind of cool this is something that hit my desk yesterday and in the you know look people give me stuff all the time like i get stuff sent to me in the mail i get stuff dropped off i get all kinds of stuff and it's lovely when that happens like i'm always very flattered when people bring me stuff And then, you know, sometimes people bring me stuff and I start having a conversation with them and I realize, dude, this is a pretty cool business. And I really like what this person has built. I like what they did and I like, you know, what they've done. And I really think it was great.
And yesterday a guy walked into my office and handed me, presented me with something called the Las Vegas key to the city. And I was like, what is this? And I'm going to let him explain what it is because I thought it was cool. This is not an infomercial today because this is really just from talking to him for a little bit. It's a story about bootstrapping up a really cool business from scratch. And we're going to kind of go through how he did that. And I think it's a business that like, look, don't go rip him off. But I'm just saying this should get your wheels turning for something you could bootstrap up, which is very cool. And I hate to do this because it's French and I've already butchered it. In my mind, I've already butchered it. I've already screwed up.
So, guys, we're just going to say welcome. He's going to say his last name. I'm going to say his first name. Welcome to the studio. This is Tim. Gordagne. Gordagne. Gordagne. Not bad. Gordania. Gordania. Yeah, just as I was talking, I'm like, man, I've never heard of this name. Tim, welcome, buddy. How are you doing, Steve? Thank you, by the way. So yeah, again, dude, thank you so much for giving me this. And before we get too far into the building of the business, I want people to understand what this is because I thought it was cool. So what is the key to the city of which, if you're watching this on YouTube, I am holding on the screen and you can see. Super fresh. Yeah. Make sure you like subscribe and all of those things does help us keep doing this, doing this thing. But explain to me what this is.
Yeah. So we, we basically created a key. If you want to, it's a VIP recognition program built in with a social club. The idea behind it was pretty simple. I mean, we basically reinvented a card into a very cool format and wanted to make it something that people would talk about. And it was kind of cool to show and you felt right.
How did Tim Gordanier start his entrepreneurial journey?
And everything about it, everything from weight down to the look, we were very, very specific and careful about. So even the curated partners. So we go and source the best of the city built for locals, by the way. And the idea was to, again, bring locals out to the places that we found out were the best in the city. And we keep finding and sourcing. And each place recognizes you for just having the key and treat you like a VIP. And the idea was everyone was being recognized.
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Chapters
7 chapters
1
What is a VIP recognition program?
0:00–3:11
2
How did Tim Gordanier start his entrepreneurial journey?
3:11–5:32
3
What makes the Key to the City unique?
5:32–7:31
4
How does the membership model work?
7:31–9:50
5
What are the benefits of the Key to the City?
9:50–10:54
6
How did Tim market the Key to the City?
10:54–12:02
7
What challenges did Tim face while building his business?
12:02–49:09
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