Escaping the Drift with John Gafford
The Profit of Pressure Washing with Robert Eisenstadt
06 May 2025
Chapter 1: How did Robert Eisenstadt start his pressure washing business?
And now here's a lawsuit either suing you for a million dollars at the bottom of it. I just say, or you could avoid all of this by having us pressure wash your sidewalks. Cause literally that'd be like, holy shit. And now they're reading it. And then they get, they might be mad at you. I don't know, but it would definitely get me to read, read whatever you sent me in the mail.
The only reason though, like look at your car. Yeah. Do you want to go to a gas station and step out in some nasty shit? No. Do you want to like, you don't have to detail your car after you go to a gas station, right? Like you want it to be clean. So again, everything is marketing and marketing is everything.
So it's like, you want to be able to attract good clients to your store so they can pump fuel at your store and make you money. Yeah.
So now, but now in that small time, right, just since you zeroed in on pressure washing, now it's been four years. Yep. You guys are north of seven figures in sales every year. Yeah. Yeah. And relatively still small crew. Yep. So what's the plan going forward? How do you scale it? How do you scale from here?
Yeah, so it's so interesting. I love it. So, well, number one, we've added holiday lights, which is just fun, right? That was my way to tap into a residential market. It's seasonal, kind of fun. But as far as the pressure washing goes, we've been building all these crazy different systems to help us scale, which we've been building them by hand, right? Yeah.
So basically we have a different tiered technician platforms. Once you get to like the third tier, you're able to go out on your own and train another person. So we have a two man cruise. Once that other person is trained to that third tier, they can go out on their own and add another person. So it's literally just like multiplying, right? So just separating, adding, separating, adding.
Does that make sense? Yeah. Separating, adding.
Here's the question. Like, I'm just trying to think of all the ways that if it was me, how do I market my, how do I market my.
The commercial industry is so much different than the residential industry, man.
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Chapter 2: What personal challenges did Robert face growing up?
I'm still going to go work my ass off today. It's just like little speed bumps. They slow you down. They don't stop you. You know what I mean? I don't know. I don't, I don't, I mean, it's a little bit different, right? Like I deal with fatigue, uh, Lost the vision sometimes. The fatigue is probably the worst for me. You deal with feeling like you have 100 volts in your face.
Yeah. It's definitely an interesting thing. But at the same time, even when it's going on, I don't call in. I'm still here. I'm still working. I write down. I have a note on my phone that explains what's going on. So when I'm out in public and it hits me and I just have to stop for a second and I just show people the note on my phone. Can you not talk?
Oh, dude, when it hits me, like for that 45 seconds, you can't do anything. You're being electrocuted. That's crazy. Yeah. So the fact that I can barely get my phone out of my hand, it hurts like really bad.
What were you doing when like this happened?
The first time it happened? Yeah. Were you in a meeting or something? Oh, no, dude. I woke up and I woke up. I rubbed my left eye and got shot out of the bed. Like I just licked, like I ripped the cord out of the lamp and licked it. What? Yeah. I thought I had a stroke. I'm like, did I just have a stroke? Like, cause you don't know, right? It's just so weird.
So I immediately Googled, touched my face, got electrocuted and it came right up. I knew what I had before I got diagnosed in 15 seconds. So did you go see a neurologist? Oh dude. So many neurologists. So many. Yeah. So many. And now for me, luckily there's a surgery they can do.
So if it sparks up again, they're going to cut a, they're going to cut a quarter size hole out of my skull behind my ear and then go in and essentially just kind of wrap duct tape around that nerve. is an easy way to say it. So it doesn't happen anymore. And I've already met with the surgeon and he was very calm about it.
What?
Yeah, I'd had a hoodie, I had to wear a hoodie to every game and I'd hold it down trying to keep the wind off my face. I had to hold it down over my face trying to keep the wind off me. I'm glad you're doing better now. Yeah, I'm good right now. Life is good now, I was well.
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