In this episode of the European Coatings Podcast, Yeray Arauco talks to AkzoNobel experts Dr. Jitte Flapper and Job Coenen about balancing carbon footprint, durability and cost. Dr. Jitte Flapper leads the Expertise Center Formulation & Analytical Science in AkzoNobel's R&D organisation in the Netherlands, focusing on more sustainable paints and academic collaboration. Job Coenen, Senior Program Manager Sustainability at AkzoNobel, drives the decarbonisation of the global portfolio and represents the company in international sustainability networks. From life-cycle thinking per square metre to BREEAM and embodied carbon, the discussion explores how sustainability is measured in practice. They examine key footprint drivers such as titanium dioxide and binders, bio-based raw material limits and the rise of the mass balance approach.

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