BONUS: Electric Cars Broke Ford in Europe — Can They Save It Too?

Welcome back to EV News Daily, and welcome to a special bonus edition of the podcast looking at the future of Ford in Europe. There was a time when it seemed every second driveway in Britain and Germany had a Ford. School runs in Fiestas, morning commutes in Focuses, and the blue oval found pride of place in government fleets and police motor pools. I remember the UK tabloid newspapers would talk about Mondeo-man as a shorthand for the average guy. Ford’s grip on Europe’s roads was so firm that, for twelve years straight, the Fiesta reigned supreme as the UK’s favourite car—a symbol of trust and accessibility on a continental scale. Today, Ford's European operations face a critical juncture where electric vehicles represent both the company's greatest challenge and its most viable path to salvation. The American automaker finds itself struggling with declining market share, factory closures, and former management missteps that have left it vulnerable to Chinese competition and disconnected from EV buyers. A reminder our bonus shows are exclusively for our Patreon supporters. For the first 7 days, only Patreon insiders get early access, their name on the list of legends for Executive Producers and above, and the power to shape future shows. If being in the know and recognised as a supporter sounds like you, join us now at patreon.com/evnewsdaily and become part of something special.

There are no comments yet.

Please log in to write the first comment.