Joining this week’s Event Industry News podcast was Client Partnership Director for Ashfield Meetings & Events Andrew Moore, along with the CEO of SpotMe Pierre Metrailler. In their respective roles, the two guests form a key partnership as organiser and technology supplier, helping to improve the way in which Ashfield Meetings & Events deliver healthcare events to the sector. SpotMe is an event app supplier that has been working with this specialist event organiser to improve the level of content that is delivered to attendees. Addressing the question of how the service is deployed within the context of an event, Andrew told the podcast that it can vary dramatically. “In terms of service deliverables, you’re looking for those interactive features. Predominantly they have been around the audience engagement of Q&A and live polling, and we’ve also used a couple of examples of gamification to encourage people through to the app and to interact. The full tilt of their service offering is what we’re starting to adopt more and more.”

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