With multiple cross-industry specialties in his locker New York-based Matt Frank is director of technology evangelism & product marketing at Blackthorn – ‘easy event management for Salesforce’. Across some 40 minutes, this episode’s focus is the largest CRM system in the world and how Blackthorn’s apps, which are native to Salesforce, make processing payments and managing events easy. With host James Dickson containing the conversation, Matt Frank talks Blackthorn’s capacity to help customers get the best from Salesforce – understanding its extraordinary reach and capacity - how having data in one place allows you to create the bespoke experience stakeholders have come to expect. Matt discusses creating an event platform, the Salesforce tools, how Blackthorn tech is designed to be absolutely straightforward to operate and much more.

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“What did the council decide on item 42?” — answered with the speaker and the moment.