Adam Parry caught up Cvent senior vice president and chief marketing officer Patrick Smith at the physical element of hybrid Cvent CONNECT Europe, held at Intercontinental Hotel – The O2. A special episode – Event Tech Talks and Walks – this is a focus on marketing; adapting to the new event model post-pandemic. Host Adam Parry introduces the discussion and Patrick Smith talks quickly, covering a lot of ground in these 25 minutes. Having done just one, experimental, virtual event prior to 2020, like so many other companies Cvent has dug deep into hybrid delivery since. Patrick details the benefits to a show like CONNECT Europe, where weight of numbers, physical or virtual, adds to the storytelling, the thought leadership, the best practice and the value in choosing the right event option for you. He goes on to discuss adjusting budgets, the total event programme, how one size won’t fit all, the difference between and a webinar and a virtual event and more.

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