Data to help you to calculate return on marketing investment

Rob Murdoch, founder of Exposure Analytics, the market leader in experiential analytics for events and retail, joins us for his second podcast at the end of a fantastic 12 months for the company. Exposure Analytics work with brands and agencies to evaluate the success of activations, events and conferences. Their sophisticated technology delivers key insights into how visitors interact with event space including footfall analysis, heat maps, flow routes, and even facial expressions to determine the age bracket, gender and sentiment of visitors. In Rob’s last appearance he explained more about how their technology works and how it is used to power experiences through insight in the event and exhibitions industries. You can listen to that podcast here: https://www.eventindustrynews.com/news/podcast-measuring-the-success-of-your-event 2018 was a bumper year for Exposure Analytics with highlights including 2 Event Technology Award wins, a successful event of their own at the Baftas HQ with a fine dining experience. They also hit a major company milestone helping clients to evaluate over 2000 events; 1000 of these were in 2018 alone. They now have a huge bank of data to help current and potential clients plan and evaluate their experiential activity. In this latest podcast Rob shares more information about how to measure the success of your event, how their data - presented in a simple to understand and useful format - can be used alongside other performance data to calculate return on marketing investment. If you’d like to find out more about the event Rob mentions, connect with him on LinkedIn.

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