Easyfairs talk B2C expansion via pop culture events

episode

Event Industry News Podcast not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Event Industry News Podcast

Beyond Footfall: Inside Exposure Analytics' Physical Engagement Index 27 min · 13 Aug 2026

The Agency of Tomorrow: Storytelling, AI and Global Events 35 min · 06 Aug 2026

From School Drama to Global Events: How Accidental Careers Shape the Industry 49 min · 30 Jul 2026

Making Networking Work for Everyone: The Neuro‑Inclusive Guide 31 min · 23 Jul 2026

How The Power of Events Is Shaping Careers: From Schools to Work Experience 37 min · 16 Jul 2026

Inside Cashless Festivals: Closed‑Loop Payments, Wristbands & Live Data 27 min · 09 Jul 2026

All episodes from Event Industry News Podcast →

Report any issue

Source

Recorded29 Jun 2018

Publisherfeed.podbean.com ↗

Handlerec:14516938

Show notes

This week’s Event Industry News podcast welcomes Nil Sonmez from Easyfairs to the show. Nil joined host James Dickson to talk about the development of the company’s pop culture events, a venture that allowed the company to tap into previously unexplored B2C marketplaces. During the podcast, Nil explains what led to the acquisition of their first Comic Con style event, and why their ownership of venues in Europe was a major factor in the decision to expand its pop culture portfolio.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Sign in