This week’s Event Industry News podcast welcomed Media 10’s Giles Perry to discuss the ingredients used to create and drive this established brand. During an engaging conversation with host James Dickson, Giles talked about the challenges of moving the show between various venues including Olympia London, EventCity in Manchester and the SEC, Glasgow. Giles also stressed the importance of understanding that they work in the entertainment industry and that the content and customer experience is key to them improving the event and delivering the experience that loyal visitors have come to expect. He also gave his reaction to some well-crafted criticism of the catering at the Olympia show that was posted by a visitor on TripAdvisor. Despite a response by Olympia directing the customer back to the event organisers, Giles confirmed that the catering during their event is delivered by the venue’s own preferred suppliers, prompting a question as to whether the venue team should have taken more responsibility for the complaint.

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