Ratnesh Singh, head of global business at Buzznation Event Technologies, and author/keynote speaker/futurist/strategic technical advisor Bernard Marr are prime examples of tech supply and demand. As an influencer, Bernard works with companies including Microsoft, Cisco and IBM to help them “amplify their voice” while ‘Nes’ has seen extraordinary demand for solutions to support the global switch to online business interaction. In this episode we discuss what virtual events look like, how tech is supporting an industry that can’t meet, and the role they will play as a marketing strategy going forward. How COVID-19 has triggered new ways of thinking, how Marr pivoted to find fertile new pastures live streaming content on LinkedIn and YouTube, to the tune of 20,000-strong audiences. Still greater reach for his ideas, his brand, and no airports, no hotels and no time away from home. As Nes explains, people did their education through lockdown. Now they’re asking more technical questions, using tech to keep their businesses afloat through the pandemic, because, like Bernard, they’re ready for the virtual world order. And how hybrid events, online reach coupled to a physical event, will be the new/better than normal.

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