Is beacon technology the MiniDisc of the events industry?

In this episode of Talking Events we welcomed backed Co-founder & CEO of Grip, Tim Groot to discuss the subject of beacons and whether it could be a short-lived technology.  Beacons have received an increasing level of hype and coverage in the last couple of years for the way in which they can help to push information to users, with the added ability to create indoor navigation by using multiple beacons within a given area.  However, podcast host James Dickson asked Tim whether beacon technology could face a similar fate to the MiniDisc format, that was superseded relatively quickly by the rise of digital audio files and digital audio players like the iPod.  Giving a unique and insightful opinion on how he sees things progressing, Tim explains his concerns about their longevity.

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