Technology is now intrinsically linked to our lives and daily activities. So has the term ‘event technology’ become too broad a term to accurately describe the services available to event organisers? Jamie Vaughan from Eventbase joined the Talking Events podcast to discuss the topic and to look at how technology is being deployed in cross-genre scenarios. “The term ‘event tech’ is far too generic in my mind. The tech that affects events now comes in a variety of shapes and sizes, and at all touch points. It occurs at the point someone first finds out about a particular event, right up to the point where you touch it at registration. It also includes lighting, audio/visual, which is all relevant but very, very broad. I think that maybe someone should take the responsibility to re-categorise some of this into component parts!” During the podcast, Jamie also highlighted how the fundamental elements of certain technologies can be deployed across different types of event, citing some of the shows that Eventbase has worked on. “Events are all about communities coming together, which means you’ve got a common interest. The trick is to ensure that you are engaging those communities on the right level. So, for example, we do the South by Southwest festival in Austin, Texas. At this event, there’s obviously a lot of music content within the event app that we provide. At a film, festival there will be trailers and movie content. At an innovation event, it’s about networking. The point is, we align the content around the specifics of the event. However, when you boil them all down there are actually tremendous similarities between them all.” We would like to extend our thanks to HeadBox.com and the Shangri-La Hotel at The Shard, London for their help in obtaining the venue we used for recording this series of podcasts.

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