This week’s episode welcomes Rachel Butler, head of marketing and brand communications at Marble LDN; an award-winning live experience agency with a heritage steeped in festivals, music and the arts. Rachel and I discuss the company's recent report - The State of the Experience Industry. In an industry that’s constantly evolving and, in a few short decades, has totally transformed, the report covers what an experience is, how it plays a role in a marketing strategy and how corporates and business value live experience. But, what will experiences look like in the future? Buyer’s predict that sustainability and technology will shape things to come - with AR and VR both playing key roles. To keep up to date with all the news, subscribe for free here. If you would like to take part in a podcast, then please complete our submission form.

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