Using influencers to support event marketing

episode

Event Industry News Podcast not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

More from Event Industry News Podcast

Beyond Footfall: Inside Exposure Analytics' Physical Engagement Index 27 min · 13 Aug 2026

The Agency of Tomorrow: Storytelling, AI and Global Events 35 min · 06 Aug 2026

From School Drama to Global Events: How Accidental Careers Shape the Industry 49 min · 30 Jul 2026

Making Networking Work for Everyone: The Neuro‑Inclusive Guide 31 min · 23 Jul 2026

How The Power of Events Is Shaping Careers: From Schools to Work Experience 37 min · 16 Jul 2026

Inside Cashless Festivals: Closed‑Loop Payments, Wristbands & Live Data 27 min · 09 Jul 2026

All episodes from Event Industry News Podcast →

Report any issue

Source

Recorded14 May 2018

Publisherfeed.podbean.com ↗

Handlerec:14516943

Show notes

In the latest Event Industry News podcast, James Dickson talks to Mariska Kesteloo about the evolving benefit of utilising social media influencers as a marketing tool for events. Over the last couple of years, Mariska has been building a network of influencers from across the world. These influencers include Instagrammers, YouTubers and bloggers who may be able to provide a positive impact on an event or destination. As Mariska explains during the podcast, it’s not just the amount of people that an influencer has access to, it’s the type of people and their relevance to any given campaign.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Sign in