Ep 794: Apple’s New Siri AI: Productivity Gamechanger or More Apple Intelligence Marketing Fluff?
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Apple just announced its newest Apple Intelligence at its WWDC keynote, and the sentiment so far is mixed. I mean, sure, in overly polished demos, Apple's new Siri AI and improved Apple Intelligence looked great. Siri AI seems more responsive and helpful where you can actually talk to your phone and it seems to scan across your messages, emails, and more to provide answers grounded in your context. Sounds new and groundbreaking, right? Well, not exactly. Because not only have all of these features been available in dozens of other platforms for years, but it seems we've also heard this AI song and dance from Apple before. That's because we have. Because this is exactly what Apple announced in 2024.
Yeah, what we heard yesterday from Apple, it's kind of exactly what they said at their Worldwide Developer Conference two years ago, at least when it comes to all of these AI features. And well, what happened with that? Apple failed to deliver on what they promised in 2024. They had to pull ads marketing their Apple intelligence and then had to fork over $250 million for a class action lawsuit they lost for promoting AI features that they absolutely couldn't even begin to deliver on. So will we be getting actually useful AI on Apple devices anytime soon after Apple's latest buzzy announcement? Well, we're going to dive into that and a lot more on today's episode of Everyday AI. But here is the big picture.
What did Apple announce about Siri AI and Apple Intelligence at WWDC 2026?
So Apple's new splashy Siri AI. Yeah, Siri has a new name because if it doesn't work before, just slap AI on it. So Apple's new splashy Siri AI and its dedicated Siri app. Yeah, now there's a Siri app. and its new Apple intelligence look really good. But all this does is it looks like the version that most people expected and most people wanted after Apple literally promoted this in 2024 at their June developer conference. And Apple's biggest leap, though, may be in the context-aware capabilities. So that allows Siri to not just understand all of your app's context across your phone, so all of your old text messages, emails, etc., but also the ability to understand what's on screen. But the biggest question is, will consumers actually care?
Or have they already moved on from this promise of Apple intelligence? Or have they already found enough of these capabilities in all of the other platforms that have it available, like Microsoft Copilot and Google Gemini and ChatGPT and Anthropix Cloud? So that's what we're going to tackle on today's show and stick with me for the next 25-ish minutes. And here's what you'll learn. You'll learn what's new in Siri AI and Apple Intelligence. You'll know when it's available and the biggest returns you'll likely be getting from using it. And you'll know what's overhyped, what's useful, what's useless, and if actually apple will actually deliver this or if they'll end up paying another 250 million dollar lawsuit for failing to deliver all right let's get into it welcome to everyday ai my name is jordan wilson and we do this every day if you're brand new here this is an unedited unscripted live stream podcast and free daily newsletter helping everyday business leaders like you sort through this mess of ai updates we get dumped on every single day i spend hours
experimenting with it all. And I tell you what's real, what's fake, what's matters. You take that information to grow your company and career. It starts here, but make sure you go to our website, youreverydayai.com. There, we're going to be highlighting the highlights from today's show, as well as all of the other AI news that's happening around the world that you need to know to grow your company and your career. So let's... talk about what's new or maybe not new uh with apple's wwdc so there was obviously a lot of eyeballs on this thing both in the tech world and beyond not just because of what i already mentioned because apple had already had to kind of uh you know eat crow
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