I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q***You want your website to rank high on Google, right? You’re in a constant battle to bring in organic traffic and provide a phenomenal user experience.It might even feel like you have to abandon a beautiful design in order to improve your website for higher conversions or search engine results.In episode 71, I teamed up with SEO and conversion expert Nick Eubanks to bust these familiar myths. Nick shares his knowledge on how to use SEO techniques to design a conversion-focused website.Topics covered:The first step toward designing a conversion-optimized websiteWhy you need to understand how your potential customers talk for SEOWhat questions to ask to find the terminology your customers useHow voice search will drive the future of SEOThe step by step process Nick uses for completing keyword researchHow to target keywords for different points in the customer journeyThe reason why SEO is really about understanding your customerHow to transform keyword data into a website that convertsWhy website design must come after your content is writtenThe importance of mobile when it comes to website designResources mentioned:How to Use Emotional Targeting to Acquire Happier CustomersFrom the FutureKeyword KegAhrefs: Competitor Research Tools & SEO Backlink CheckerSEMrushHow To Do Keyword Research in 2018 For SEO - ImFromTheFuture.comJR Oaks on TwitterRyte: Simplify your digital marketing toolsetBusiness Casual Copywriting with Joel Klettke3 Steps to Write Copy That Converts with Joanna WiebeTraffic Think TankMatthew BarbyBacklinko: SEO Training and Link Building StrategiesWebris: The Complete Guide to Blog SEO***→ Buy my book: book.stfo.io→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q→ Take my 60-second quiz: stfo.io/q→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo🐔

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related