Building Fan Attachment Through Digital Experience Design with Pedro Araujo

Pedro Araujo, Chief Marketing Officer at Orlando City SC and Orlando Pride, shares his data-driven approach to creating authentic fan experiences.Learn how he balances emotional connection with performance metrics, builds marketing tech stacks on limited budgets, and creates consistent experiences for fans across multiple touchpoints.Pedro offers advice on how to leverage fan feedback and optimize conversion funnels, highlighting the importance of representing local culture while competing as a challenger brand in professional sports.

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