From Firefighting to Forecasting: How to Align Supply Chain and Marketing - Alex Yakimov

Alex Yakimov is the Supply Chain Director at Stussy. With over 15 years of experience, he’s built agile, data-driven supply chains across fashion, retail, and both B2B and B2C industries.In this episode, Alex shares why marketing and operations must align early, how AI can transform planning, and what digital leaders can learn from scarcity-driven models.You will hear:- How AI-powered forecasting helps better manage demand and risk- How supply chain teams can protect customer lifetime value- Lessons digital leaders can take from supply chain thinkingLearn how you can move from firefighting problems to future-proofing your operations and forecasting with confidence.=== Connect with Alex:- LinkedIn: https://www.linkedin.com/in/alexyakimov/- Website: https://www.stussy.com/=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com

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