How Engineering and Marketing Align to Build Better Experiences - Jose Bergiste

Jose Bergiste, VP of Software Engineering at Fidelity Investments, leads full-stack engineering and data strategy across platforms serving millions of customers. With deep experience across industries, Jose bridges the gap between technology, data, and business value.In this episode, Jose explains how to align marketing, engineering, and data teams around a common goal: improving the customer experience from the inside out.You will hear:- How engineering evolves when treated as a strategic partner- Why data democratization helps make better business decisions- How to decide when to build or buy technologyWhether you lead marketing, product, or engineering, this episode offers insights on connecting people, process, and technology that you can apply right away to deliver exceptional customer experiences.=== Connect with Jose:- LinkedIn: https://www.linkedin.com/in/bergiste/- Website: https://www.fidelity.com/=== About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com

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