How Legacy Brands Build Communities and Win Loyalty on Social - Assunta Anif

Assunta Anif is the Director of Social Media Strategy at KISS Products, where she leads global social and community strategy for one of the beauty industry’s most established legacy brands.In this episode, Assunta explains why follower count is no longer the metric that matters and how community-led feedback loops can directly shape product innovation and marketing decisions.You will hear:- How KISS evolved from chasing followers to building lasting community loyalty- Why real-time social listening drives better products and campaigns- How legacy brands can modernize without losing credibilityLearn how to turn online feedback into real-world change, the power of transparency in brand communication, and why authenticity will always outperform perfection.=== Connect with Assunta:- LinkedIn: https://www.linkedin.com/in/assuntacatalano/- KISS website: https://www.kissusa.com/ === About the Everything Clicks podcast:Everything Clicks is a podcast about customer experiences that wow consumers while driving profitable growth. Each week, we dissect the strategies and tactics of top B2C marketers at leading Fortune 5000 companies.📣 Subscribe now for more insights on creating digital experiences that convert. 📱 Follow me on LinkedIn: https://www.linkedin.com/in/shamirduverseau/ 🌐 Smart Panda Labs: www.smartpandalabs.com

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